AFL Sales Funnel Intelligence Dashboard with three views: Daily Sales Performance, LO Effort and Effectiveness, and Command Center

AFL Sales Intelligence

Lead to Funded · Single Source of Truth

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Daily Sales Performance

Full-funnel conversion metrics — lead to funded

Total Leads
8,286
Feb 2026 MTD
3.2% vs last month
Apps Started
5,541
66.9% of leads
1.8% vs last month
Locks
1,030
15.6% app→lock
2.1% vs last month
Funded Units
416
Feb 2026
4.3% vs last month
Funded Volume
$131.8M
Feb 2026
0.2% vs last month
Avg Gross Margin
6.84%
per funded loan
0.4% vs last month

Conversion Funnel — MTD

Leads8,286 (100.0%)
DM Calls Answered7,361 (88.8%)
Apps Started5,541 (66.9%)
Apps Locked866 (10.5%)
STP740 (8.9%)
Funded399 (4.8%)

Lead Source ROI

SourceLeadsCPLCACLock%Margin
Amsive4,247$171$2,00247.3%3.4%
Monster2,285$143$1,89025.6%2.8%
Camber1,658$118$1,54018.6%3.1%
Self Gen245$0$05.1%4.2%
Overflow198$85$1,1003.4%2.6%

Monthly Pipeline Volume (2025–2026)

LocksSTPsFunded

Funded Loan Type Mix — Monthly

FHAVAConventional

LO Leaderboard — Funded Volume

#Loan OfficerTeamFunded UnitsFunded VolumeGross Margin
#1Iacouzze, M.CSR TEAM823$256.0M$16.7M
#2Leavitt, J.FADER-AID375$125.0M$8.0M
#3Moreno, M.AFL LEGACY314$94.9M$6.2M
#4Martinez, M.LOAN RANGERS243$77.4M$4.8M
#5Mikesell, L.AFL LEGACY181$57.9M$3.7M
#6Arus, J.FADER-AID179$53.4M$3.4M
#7Martinez, C.THE J-TEAM163$52.8M$3.3M
#8Bennion, K.MEAN BREEN154$50.2M$3.1M